Welcome to Successful Marketing! This blog focuses on the use of promotional materials, as well as marketing ideas, to bring you better results from your marketing efforts. If you're a business owner, entrepreneur, or marketing or sales professional this blog is for you!
Three Reasons Starbuck's New Promotions Is A Winner
kimhillman | 17 November, 2008 12:03
Over this past weekend I visited my local Starbucks. They had a new promotion going. They offered me a free tall drink of my choice for filling out an online survey.
This promotion is a smart move on Starbuck's part for three reasons. First, they're gathering information which will help them serve their customers better and attract new business. This is vitally important for any company trying to survive in a down economy - especially when you're selling a commodity like coffee that is easy for people to replace with something less expensive or just not drink at all. Water is vital, coffee is not. And while Starbucks may argue that their product is not a commodity because of the experience they create with it, that arguement doesn't seem to be persuading their customers. The survey will help Starbucks to better hone the experience for customers, thus making a stop at their coffee bars more compelling.
Second, by offering a free drink there is incentive for the customer to complete the survey. Most people probably would not bother completing an online survey without a compelling reason to do so.
Third, when the customer returns for the free drink, there is a good probability that they will buy something else while they are there. They might buy ground coffee, or a pastry to go with the free coffee. Perhaps they've brought more people with them who will buy drinks. Or maybe they'll purchase an item from the shelf to give as a holiday gift. So, in return for the free drink, Starbucks gets valuable information about what their customers want, and they will probably increase their sales as well.
Now the only question is how can you apply this to your business? Perhaps you'll give a free booklet with a survey inside, and when people send in the survey they get a coupon worth a percentage off your products. There are as many ways to implement this idea as there are businesses to implement it!
Up and at 'em!
Kim Hillman
Up & At 'Em Publications
General Marketing |
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Do You Have The Right Tools For Marketing Your Business?
kimhillman | 13 November, 2008 10:15
You've got a great product and now you want to sell it. But without marketing it will never happen. marketing is what happens in between the finishing or acquiring of a great product, or putting a service together, and getting the customer's money.
There are many ways you can market your products and services, and you should use as many as you can afford or as are appropriate for what you have to offer. These include advertisements in magazines and newspapers, on the radio, television, etc. But, one thing is for certain. You can't market without the appropriate tools.
Your marketing tools are what you use beyond your advertising to reach out to your prospects and turn them into customers. They are what make the sale. They are an extension of you or your company, and are often something physical that the customer comes into contact with before deciding to buy. Some of the best marketing tools you have available to you include:
- Brochures
- Booklets
- Coupons
- Door Hangers
- Flyers
- Inserts
- Newsletters
- Sales Letters
- Special Offers
Each of these pieces of literature is a marketing tool and should convince your customers to buy from you. If they don't, the money spent on them is wasted.
The same can be said for premiums and free gifts or bonuses. While they are not literature, they are used for the same reason - to compell the prospect to act now.
No matter what kind of business you own, or what kind of product or service you sell, without marketing you're dead. And without the right tools for the job, marketing can't happen.
Up & At 'Em Publications offers the marketing tools to help you get the results you desire. Contact us through our website to start reaching your customers today!
Up & At 'Em
Kim Hillman
Up & At 'Em Publications
www.upandatempublications.com
Small Business Marketing |
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How Would You Like To Double Your List Of Customers And Prospects For 2009?
kimhillman | 11 November, 2008 10:33
The end of this year is almost here. How are your sales doing? Did your marketing plans pan out for you this year? Or did they fall short of your goals?
No matter which way things have gone for you and your company, there's good news. 2009 is just around the corner and you've got a brand new year to make things better. Even if your company is thriving, it can always do even better.
In putting together your marketing plan for 2009 I would advise you to include a booklet as part of at least one of your marketing campaigns. Just three months ago, Up & At 'Em began using a booklet titled "60 Big Ideas For Multiplying Your Sales And Your Income With Promotional Booklets" as part of our marketing efforts to reach the small business community. That booklet alone has doubled our in house list of prospects and buyers. And in only three months - in a bad economy! What would it mean to your company if you could double your list of people to market and sell to?
All we've done at Up & At 'Em is use this little booklet as a lead generation tool. You can easily do the same thing with a custom booklet, created just for your company. All you need to do is make the decision to do it.
So how about it? Are you going to have a happy new year? Or will it be more of the same?
Contact us through our website now to get your booklet project started. If you do, you'll ring in the new year with a brand new marketing tool to grow your list and your bank account!
Up and at 'em!
Kim Hillman
Up & At 'Em Publications
Success Stories |
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How To Get Money From Your Customers In Advance Of Providing Your Services
kimhillman | 30 October, 2008 18:00
Looking for an easy promotion to do that will get prospects to buy right now? I saw a great example today at a hair salon, and this could easily apply to just about any service business.
The salon had an offer on every mirror at every station which read: Buy a $50.00 gift certificate today and your haircut is free!
If you've never thought about offering a gift certificate, you should do it if at all possible. A gift certificate is an easy way to get money in advance from your prospects or customers. In the example above, they were able to offer the haircut for free because it cost much less for the haircut than the gift certificate. Doing this is a brilliant move because it gets people to buy right now. They want that haircut for free, so they'll buy the gift certificate. If they don't buy it today, they lose out on the free haircut.
Up and at 'em!
Kim Hillman
Up & At 'Em Publications
Marketing Your Services |
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More Good Things For You
kimhillman | 27 October, 2008 13:20
Up & At 'Em Publications is expanding. In addition to creating promotional booklets, we're now offering even more great, results getting promotional materials such as brochures, door hangers, flyers and even sales letters.
Our services include copywriting, design and printing.
If you are looking for promotional materials and don't want to have to deal with three different places to get the job done, and you want your promotional collateral to bring in results for you, contact us through our website today!
Up and at 'em!
Kim Hillman
Up & At 'Em Publications
Up & At 'Em News |
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recently...
- Three Reasons Starbuck's New Promotions Is A Winner
- Do You Have The Right Tools For Marketing Your Business?
- How Would You Like To Double Your List Of Customers And Prospects For 2009?
- How To Get Money From Your Customers In Advance Of Providing Your Services
- More Good Things For You
- FREE Booklet Offer
- An Easy Way To Present Your Marketing Materials To Your Customers Or Clients At Halloween Time
- How To Increase Your Sales Using What You've Got
- This Blog Just Got Even Better!
- FREE Newsletter - Mailed With A Stamp!
- Why So Many Promotional Materials Fail To Make The Sale
- Five Ideas For Getting Your Booklets Into Your Prospects Hands Without Spending A Dime On Postage
- A Fun Idea For Getting Your Customers To Read Your Booklet And Respond
- What Your Booklet Must Focus On Before Anyone Will Read It Or Share It
- Beat The Holiday Rush And Stand Out
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