Everyone loves to get something for free including your customers.  A free gift can create loyalty or diffuse anger.  It can create feelings of warmth which cause customers to want to tell others how wonderful your company is.  It lets your customers know you appreciate them and their business.

A booklet makes a wonderful free gift.  It's inexpensive to produce, yet your customers will find it very valuable if it contains good information they can use.  Unlike other free gifts, your booklet will be kept, read and cherished for a very long time, reminding your customers of your business every time they see it.

There are many ways to give customers a booklet.  You can give it as a thank you for purchasing from you, or for opening a new account.  You can give it to them for a special occaission such as New Year's, or you can give it to them just for stopping by your place of business.  You can also offer the booklet free for a limited time to try and get business through your door during a slow period.  You can even offer it as a free download for visiting your company's website.

The word "free" is the number one word used in marketing for a good reason.  People respond to it.  Why not give them a booklet they'll truly appreciate when they respond to your free offer?

Up and at 'em!

Kim Hillman

CEO of Up & At 'Em Publications

www.upandatempublications.com 

If you've ever attended a trade show you undoubtedly returned home with a bag full of business cards, brochures, catalogs and sales premiums.  Trade show vendors give away pens, keyrings, and even frisbees with their company name and logo emblazoned on them in hopes of gaining sales down the road.  But, what does a pen or a key ring say about their company?  It's just an item with their name on it.  It was nice of them to give it to you, but it says nothing about their company or their expertise.

A booklet makes a wonderful trade show hand-out.  Not only will it have your company's name and logo on the front cover, but, if your booklet is customized to reflect your company's expertise and unique position in the marketplace it will speak volumes to potential customers as to why you are the one they should do business with.

Your booklet can be unique to your company inside and out.  You can have the cover produced to reflect your company's colors.  The inside may contain photos within the content.  In the back you might have a couple of pages of coupons.  Your booklet will be valuable to those who receive it because of it's content, and at the same time it will promote your business in ways a frisbee never could.

If you've got a trade show coming up in the near future, whether you have a booth or not, consider producing a booklet to take with you as a representation of your company.  Your booklet will stand out from the pens and keyrings and frisbees, giving your potential customers a better sense of your company and making them feel comfortable doing business with you.

If you like the booklet idea but you aren't a writer, contact us.  We can write your booklet so it puts your company in the best possible light, leaving your competition in the dark.  If you need production services, we can help you with that too.

When it comes to trade show hand-outs, booklets make sense.  They're cost effective too.  Why not give them a try?

Up and at 'em!

Kim Hillman

CEO of Up & At 'Em Publications

www.upandatempublications.com 

The holidays will soon be here again.  Have you thought about your holiday marketing strategy?   Here are a few ideas about how a booklet can help promote your business during the holidays:

1) Booklets make great stocking stuffers!  Sell them from your countertop.

2) Send a booklet to each of your clients instead of the usual holiday card.  Be sure to enclose a cover letter with holiday greetings.  You can do this via email too, if your booklet is in a pdf file.

3) Offer the booklets free to customers who purchase a certain dollar amount during the holiday season.

4) Include a booklet inside the package when you giftwrap items customers have purchased.

5) Include a booklet on the outside of the package when you giftwrap items for customers.

6) Have a coupon or two printed inside your booklet just for the holiday season.

7) Use the booklet as an on pack item when a particular holiday product is purchased.

8) Give the booklet to customers/clients who open a new account during the holiday season.

That should get you thinking.  There are many ways a booklet can promote your products and services, as well as your company as a whole, during the holiday season.  But hurry!  The holidays will be here before you know it!  And, if you haven't had a booklet produced yet, there's still time if you start now.

Up and at 'em!

Kim Hillman

CEO of Up & At 'Em Publications

www.upandatempublications.com

Are you looking for an easy way to get your website visitors to subscribe to your email list?  Offer them a free booklet.  Your booklet, if cleverly titled and well written, can help entice your visitors to sign up. 

The idea is to have a booklet with a title and topic that grabs the visitors attention and makes them want the booklet.  Since they came to your website, they are already interested in your business or your website's topic, so you should tie the booklet into what you do or what your website is about.  This will not only get them to sign up for your email list, but it will also promote your business.

At Up & At 'Em, we create booklets in pdf files so that customers can use them as downloads from their website.  This is one way a download can be used to generate more leads and business.

Up and at 'em!

Kim Hillman

CEO of Up & At 'Em Publications

www.upandatempublications.com 

Your business has a brand regardless of how large or small it is.  Whether you're a large corporation or a solopreneur, the public at large has a certain perception of your business when they deal with you.  Their perception is your brand.  A name brand product's value isn't in the name.  It's in what's behind the name - that which is offered to the customer that the customer perceives as having a high value.  It's that perception associated with the name that makes the brand.

Your booklet can establish and strengthen your brand.  It gives the reader a sense of your quality.  They get a sense of who you are and what your company is about.  If your booklet is well written and professional, your customers will perceive your business as a quality operation.  Your booklet will set a standard that will be added to your brand along with everything else you offer in the way of products and services. 

A booklet can take your company from generic to a name brand.  Everyone who reads your booklet will form an opinion of it, which will lead to a perception of your company as a whole.  If they like your booklet and find it useful (and they should!), they may decide to try other products or services you offer.  If they get consistent quality in those other products and services, they'll begin to choose you over your competition because they'll perceive your services and products to be of higher value.  When enough people believe your services and products to be of high value, you will have a brand name.

A booklet is a small part of the greater whole.  It may be the first thing a customer or client sees from your business, and therefore it is representative of your company as a whole.  Make it the best it can be, and you'll have a market that comes back for more.

Up and at 'em!

Kim Hillman

Up & At 'Em Publications

www.upandatempublications.com 

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