Category: General Marketing
It's a cut-throat economy right now, and only the toughest businesses will survive. What makes a business tough? Having value build into their products and services that is worth more to the customer than the products and services themselves. Value doesn't have to be an...
With 2009 just days away, you've probably been looking over the past year at what's worked for your company in terms of marketing and what hasn't. You may be inclined to cut back on your marketing over all, but this would be a bad thing to do. Cutting back on your...
Are you finding it difficult to stay focused in the midst of all the naysayers who are down about the economy? There is no shortage of business people blaming the economy for their lack of sales, yet there are a few bright individuals who can see opportunity where the others can't, or...
Would you like to sell more of your products and services, grow your business and make more money without doing any extra work? I'm about to tell you exactly how you can do this using a very powerful, but under-utilized marketing tool. It's called a testimonial. Of all...
It's been all over the news - holiday sales are way down and retailers are scared. They're scrambling to try to come up with a solution, and that solution for most of them is to lower their prices. While this tactic may seem wise, it is not. First, when everyone lowers...