Welcome to Successful Marketing! This blog focuses on the use of promotional materials, as well as marketing ideas, to bring you better results from your marketing efforts. If you're a business owner, entrepreneur, or marketing or sales professional this blog is for you!

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Category: Marketing Your Products

Why Shipping Can Be A Deal Maker Or A Deal Breaker

Does your company offer more than one method of shipping?  If not, you should.  Shipping is an important part of the sale. Some people will want to save money on shipping.  For these people, media mail might be offered if it is appropriate for your product, or you might offer...

How To Use A Booklet To Promote A New Product

If you have a new product or line of products on the market, a booklet is a great way to let your customers know.  Unlike ads in magazines and newspapers, a booklet will capture interest. Imagine you have a cosmetics company, and you now offer a new line of eye and lip colors for...

How To Leverage Your Customer Base With A Bounce Back Offer

One way to leverage your customer base and make more money from it is to use a bounce back offer.  A bounce back offer is a flyer, brochure, or letter that is mailed in the package with what the customer has ordered, which makes a special offer to the customer. Once the offer is made,...

Use The Wow Factor To Jolt Your Prospect To Attention

Have you ever thought about what it is that your company really sells?  You're probably thinking to yourself that you don't have to think about it.  You know what your company sells. Your company sells widgets.  And you do everything in your power to get people to buy...

How To Get Consumers To Try Your Brand Even When They've Been Loyal To Your Competitor's Brand For Years

Fact: 70% of consumer purchasing decisions are made while standing at the shelf.  This means the consumer is looking at your product and comparing it to your competition's product without having any pre-conceived ideas as to which product they will buy.  How will they...
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