Welcome to Successful Marketing! This blog focuses on the use of promotional materials, as well as marketing ideas, to bring you better results from your marketing efforts. If you're a business owner, entrepreneur, or marketing or sales professional this blog is for you!

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Category: Marketing Your Services

How To Get Money From Your Customers In Advance Of Providing Your Services

Looking for an easy promotion to do that will get prospects to buy right now?  I saw a great example today at a hair salon, and this could easily apply to just about any service business. The salon had an offer on every mirror at every station which read: Buy a $50.00 gift certificate...

The Startling Truth About Marketing Costs

There are many ways to bring new clients or patients into your business, and each of those methods will cost you something.  But, that cost is far outweighed when you look at the long term value of the client or patient you are receiving. When someone comes to you for services for the...

Why You Aren't Getting Their Full Attention During Your Presentation And What You Can Do About It

If you've ever been in charge of a sales meeting or had to make a sale face to face with a potential client, you've probably walked away afterward wonding if there was anything you could have said or done better.  We all want to improve our sales pitch in such a way that it will...

The Two Things A Booklet Can Do To Help You Gain The Trust Of Potential Clients

Before you can get clients to use your services, you need to gain their trust.  They'll want to know something about you, your company, and the work you do.  They'll especially want to know why they should use your company as opposed to someone else's. Promotional...

Bribe Your Prospects With Booklets

You've got an important meeting coming up and you know your big client prospect really needs to be there.  But, the last time you invited him he declined.  How can you get him to come to the meeting?  Bribe him! Bribing potential clients and customers works, as long as...
 
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