Category: Trade Show Marketing
If you've ever attended a trade show you know the drill. Get to as many tables as you can to get as much free stuff to take home with you as possible. Sure, you'll talk to a few people while you're there. Maybe you're even helping to man a booth for your...
Because trade show attendees are able to visit only a fraction of exhibitor's booths, it is imperative that you make a real effort to get them to visit yours. But, if you're waiting until the first day of the show and trying to convince people to come over to your booth,...
Have you ever had a day when everything seemed to be going right? A day when everything just fell into place and you felt like you had been touched with a golden wand? People you couldn't previously get on the phone suddenly answered. That deal you'd been trying to...
You know you've got a trade show coming up, but it's still a couple of months or more away. No need to think about now. You can pull it all together at the last minute just like you always have, right? Wrong! The only way to get better results than you did before...
Did you know that on average, trade show attendees will only visit 30 booths? Think about the hundreds of booths at each trade show. That's alot of booths passed by! Your job at trade shows isn't to attract as many visitors as possible. Your job is to attract as...