Category: Online Marketing
Are you finding it difficult to build your email list with double opt-ins? Here's an idea. Collect the physical addresses of your single opt-ins. Send them a postcard which offers them a free booklet for visiting a website and double opting in to your list. ...
Booklets in and of themselves are a powerful marketing tool, but when used online their power to increase your response or conversion rate can be magnified a thousand times over. Here's why. Printed booklets have staying power. They are kept and referred to and...
People are extremely skeptical of online sales copy, whether at a website or in an email. There are just too many scam artists online, waiting to take advantage of the unsuspecting "prospect." This is why you need a good offline marketing campaign, in addition to what you...
Is your company doing most or all of its business online? If so, you probably think that booklets don't apply to your business. But, the truth is you have more options for using them than you think. If you're selling products online, booklets make a terrific way of...
One of the smartest things you'll ever do in website sales is upsell to your customers. A booklet can help you do it. The concept of upselling is nothing new. Sales people have been upselling their customers since the invention of barter. The customer likes a...