Welcome to Successful Marketing! This blog focuses on the use of promotional materials, as well as marketing ideas, to bring you better results from your marketing efforts. If you're a business owner, entrepreneur, or marketing or sales professional this blog is for you!

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Category: Online Marketing

How To Use Booklets To Raise Your Double Opt-In Rate

Are you finding it difficult to build your email list with double opt-ins?  Here's an idea.  Collect the physical addresses of your single opt-ins.  Send them a postcard which offers them a free booklet for visiting a website and double opting in to your list. ...

Why Ebooklets Can Increase Your Response And Conversion Rates

Booklets in and of themselves are a powerful marketing tool, but when used online their power to increase your response or conversion rate can be magnified a thousand times over.  Here's why. Printed booklets have staying power.  They are kept and referred to and...

Why Offline Marketing Makes Sense For Online Businesses

People are extremely skeptical of online sales copy, whether at a website or in an email.  There are just too many scam artists online, waiting to take advantage of the unsuspecting "prospect."  This is why you need a good offline marketing campaign, in addition to what you...

Having A Website Or Online Business Means More Options For Using Booklets

Is your company doing most or all of its business online?  If so, you probably think that booklets don't apply to your business.  But, the truth is you have more options for using them than you think. If you're selling products online, booklets make a terrific way of...

Upsell With Booklets And Increase Your Online Profits

One of the smartest things you'll ever do in website sales is upsell to your customers.  A booklet can help you do it.  The concept of upselling is nothing new.  Sales people have been upselling their customers since the invention of barter.  The customer likes a...
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