Welcome to Successful Marketing! This blog focuses on the use of promotional materials, as well as marketing ideas, to bring you better results from your marketing efforts. If you're a business owner, entrepreneur, or marketing or sales professional this blog is for you!
Category: Direct Mail Marketing
Top Five Strategies For Getting Your Envelopes Opened
Get prospects to open your envelopes with these strategies: 1) Include a freemium inside. (Hint: Think booklets!). Be sure to write a message on the envelope so that prospects will know there's something inside for them. 2) Use teaser copy on the envelope that plays...
Why Two Premiums Are Better Than One
To gain attention in the over-crowded mailbox, many direct mail campaigns include premiums. A premium, often referred to as a freemium, is a gadget, toy, device, or free product that is offered to the recipient of the mail piece. Often, premiums are included in the envelope to get...
Five Things You Must Consider Before Choosing A Freemium For Your Direct Marketing Campaign
If direct mail is part of your marketing plan, you've probably given some thought to finding the perfect "freemium" for at least some of your direct mail campaigns. Here are five tips for finding just the right item to include in your envelope: 1) Make sure the item is...
Why You Should Use Limited Time Offers
Response is the most important thing when it comes to direct mail. Nothing else matters if you don't get a response. So, how can you boost your response? With a limited time offer. The faster you can get people to respond to your offer, the more response you will...
Save Money On Postage - Send Booklets
If you're business is doing mass mailings to prospects or customers, you're, no doubt, painfully aware of every postage increase that comes along. A new one will be imposed on May 12th. But, you can lessen the amount you'll pay by sending less volume per package or...
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- Beat The Economy By Adding Value To Your Products And Services
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- Make More Money By Offering More Ways For Your Customers To Buy From You
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- Where The Gold Is In Your Marketing
- The Little Things That Make A Big Difference To Your Bottom Line
- Creativity Is The Key To Making More Money In Any Economy
- How To Blow The Roof Off Your Sales Without Spending Another Dime On Advertising Or Doing Any Extra Work
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Categories
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- General Marketing [47]
- Holiday Promotions [8]
- Marketing Your Business With Booklets [44]
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- Marketing Your Services [5]
- Online Marketing [6]
- Small Business Marketing [16]
- Success Stories [1]
- Trade Show Marketing [9]
- Up & At 'Em News [3]