Successful Marketing - Ideas For Business Pros | Make More Money By Offering More Ways For Your Customers To Buy From You

Make More Money By Offering More Ways For Your Customers To Buy From You

kimhillman | 22 January, 2009 13:38

Have you ever wanted to order something through a catalog, online, or from a mail offer you received and been frustrated by the process? Most of us have at one time or another. And frustrated customers don't buy.

You need to have several avenues in place through which your customers can order, even if you're only selling through the mail. You can't anticipate what your customer's needs will be. They may be perfectly happy filling out a form and mailing it back to you with a check. But, what if they're in a hurry and they want your product right away? Perhaps they have an immediate need for it, one that is time sensitive, and if they don't receive your product or service quickly their need for it will pass and they won't buy.

You can easily solve this problem by offering a 1-800 number for customers to place their orders, preferably one they can call 24 hours a day, seven days a week. When a customer is in a hurry, it's reassuring to be able to place an order by phone and hear a voice on the other end of the line.

Another way to solve this problem is to allow customers to place orders online. This can even be done if you offer a service rather than a product. When your customer places their order, make sure they get a confirmation page that both confirms their order has been received and thanks them for their patronage.

Offer several ways for your customers to buy from you and you'll increase your chance of a sale. If you don't, you're losing money.

Up and at 'em!

Kim Hillman

Up & At 'Em Publications

www.upandatempublications.com