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Why Shipping Can Be A Deal Maker Or A Deal Breaker
kimhillman | 26 January, 2009 10:45
Does your company offer more than one method of shipping? If not, you should. Shipping is an important part of the sale.
Some people will want to save money on shipping. For these people, media mail might be offered if it is appropriate for your product, or you might offer usps shipping at the regular rate. You might also offer bulk shipping - bundling products together and shipping them for a lower price rather than shipping them separately. And you could offer bulk shipping at a flat postal rate, as long as everything fits into the box.
But, what about customers who are in a hurry? They may be willing to spend a little more, maybe even alot more in order to receive their products quickly. These customers should have the option to receive their package overnight, or within 2 or 3 business days. If they need it right away and you don't provide a fast form of delivery, they'll either go elsewhere or try to find another product that suits their need.
People are very money conscious today, but they also expect speedy delivery - even if they haven't chosen overnight shipping. For this reason, offering them several shipping options, and letting them know how soon their product will ship from your warehouse is very important. It can literally be a deal maker or a deal breaker.
Up and at 'em!
Kim Hillman
Up & At 'Em Publications
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